iWould... Would you?

Last October, I took a quickly planned a weekend getaway with one of my friends to New York in celebration of my birthday and to visit some friends. On our last afternoon there we met up with an acquaintance for a quick drink before catching our flight home. The conversation evolved as many do, and finally the inevitable "So, what do you do?" question was thrown out. This is when I became intrigued...


Jon and his friend were in the process of making the infamous... a Facebook app. He explained the app would be a dating service (brilliant!). The psychology and playfulness of the app was genius. As I listented to his well executed plan to develop and unveil the app my criticisms ideas, opinions (even though I wasn't asked for them), and interest soared. 


We have all seen the match.com commercial, "1 out of 5 relationships have started online", but some of the statistics in the Infographic below will surprise you:

   
Jon's app appeared on Facebook for the first time a little over a month ago, and with a marketing strategy of a slow-roll out over key college campuses across the US, it has been very well received. The app allows you to go through your friend list and secretly select 10 people you are interested in dating. Your selections are then cross-referenced with the selections of your friends who also have the app. If one of your Top 10's matches you are notified. 


Some are calling it a virtual iWould "booty-call" while others believe it the perfect icebreaker for someone who is already a friend or acquaintance.

In a recent interview with the Huffington 
Post Jon explained the motivation behind iWould, "We're trying to help people connect with someone they're having a hard time connecting with, someone in your life," Mr. Budish said. He argued, rather ironically, that starting a relationship with someone can be hard if you kind of already know them, "Sometimes that's the most difficult part of dating."


So now, I ask you. In a world where dating sites have surpassed porn and taken the crown as one of the top industries on the web. Would you, use iWould to help break the ice with someone already in your life that you are interested in?

iWould

Check out iWould on Facebook.